Since I’m going to slam agile project management (APM), I figured I’d first be very clear: there are times when using agile is great. When you absolutely have to be the first to market with […]
Fan fiction is nothing new. For decades people have written stories about their favorite movie and comic book characters, created their own t-shirts and merchandise, and developed their own role-playing groups and games. Modern technology, […]
A talented copywriter can come up with campaign concepts, compose copy, proof and edit for grammar and spelling, lead creative reviews, and perform many job-related tasks. Although a copywriter can edit copy, you wouldn’t hire […]
Well, not really. Back in 2008 I pitched an idea similar to Disney’s New Mad Hatter Display to Hill Holiday and Chili’s. The concept just launched in Disney World, and they did a great job […]
I find too often that brands don’t want to mention other brands on their social media channels. They feel they shouldn’t be “diluting” their message, and often feel they’re providing a service for free. I […]
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