Fan fiction is nothing new. For decades people have written stories about their favorite movie and comic book characters, created their own t-shirts and merchandise, and developed their own role-playing groups and games. Modern technology, however, has become so powerful and compact that fans are empowered to create their own visual stories from the tools in their pockets.
From exciting movie trailers such as John Fiorella‘s “Grayson,” to Christopher Clements‘ recent reimagining of the famous lightsaber battle between Ben Kenobi and Darth Vader, some of the most exciting entertainment online has been created not by the large studios, but by fans.
With modern mobile phones having HD cameras more powerful than film cameras used 20 years ago, and high quality mobile recording devices like Zoom’s H6 costing less than $350 brand-new, creative fans are finding it easier to make real things they could only dream about just a few years ago.
It won’t be long before fan-made and “amateur”-made videos won’t be an exception to the rule when it comes to advertising, such as Dorito’s Super Bowl commercials, but brands hire their own full-time producers, and stop using advertising agencies altogether.
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