Well, not really. Back in 2008 I pitched an idea similar to Disney’s New Mad Hatter Display to Hill Holiday and Chili’s. The concept just launched in Disney World, and they did a great job of it.
Using a flatscreen television, live video and audio, and an ornate picture frame, Disney made a seemingly flat digital display become an interactive attraction where park visitors got to speak directly to the Mad Hatter himself. It was fantastic!
Thing is, I wrote my white paper on Chili’s Interactive as a Harry Potter promotion in Chili’s restaurants back in 2008. The folks at Hill, Holiday never even responded. If this idea is already years old, imagine what we could do now?
Click on White Paper on Chili’s Interactive to see my 2008 white paper on how Chili’s could have used this technology to boost customer visits to their store, while cross-promoting the Harry Potter movies.
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