 |
|
This may be the Ford Challenge. |
Honestly, I couldn’t make this stuff up if I tried.
I decided to visit the web site for the Ford Motor Company today. I made may way over to the Ford brand, and was bombarded with language telling me to take the Ford Challenge. There was just one problem:
Nowhere on the site does Ford tell you clearly what the Ford Challenge is. Go ahead and visit www.fordchallenge.com — click on the Mustang like I did. You won’t see anything telling you what the challenge actually is! Is it a pie eating contest? What’s the prize if you win?
To get some more information, I filled out the online form signing up for the challenge. I also unchecked the box for the email opt-in, thusly opting out of any emails from Ford.
About ten minutes later, I got my first email from Ford! Obviously they are having trouble communicating, so I read the email, and sure enough on the bottom was a line saying that if I had any comments on the service, I should write to wecare@fordmotorcompany.com. I clicked on the link and sent them an email.
And the email bounced. The address isn’t set up at Ford.
Can you see where I’m going with this? These aren’t just some small oversights in the online marketing department. This is the tip of the spear of their new effort, and it’s completely blunted by shoddy work, and a complete lack of detail and quality assurance.
Obviously quality is no longer job #1, and they haven’t made any bold moves. Does Ford even know who they are?