Ford Falling To #3 Position, Can’t Avis Out Of It
June 5, 2007 on 1:51 pm | In Corporate | No CommentsThe Ford Motor Company has been taking big hits in sales this year, only to have them punctuated last month by continued sales losses, while the top 2 auto manufacturers saw sales gains.
This means that there’s little chance of Ford adopting the “We Try Harder” stance created by Avis in the 1960’s. That campaign wasn’t just about admitting they were #2 in the industry; it was about redefining the way they did business, and creating new relationships with their customers. When Avis changed direction, they put customer service ahead of everything.
Yet, when you sign up for the Ford Challenge, you can’t write back to Ford. Why? Because the customer service email address they provide to you doesn’t work! That’s right, if you try to write to “wecare@fordmotorcompany.com” — the address Ford asks you to use if you have any questions or concerns — you’ll have your message returned to you as undeliverable!
Try it out for yourself - don’t take my word for it. Sign up for the Ford Challenge, and you’ll see they ask you to write to that email address above. Then try to write to it.
© 2007 The Offices of Kevin Glennon
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