The Letter To Bill

Friday, May 25, 2007

Mr. William Clay Ford, Jr.
Ford Motor Company
1 American Road
Dearborn, MI 48126

Dear Mr. Ford,

For a few years now, I have been a vocal critic of your company. It is my professional opinion that your company is failing to communicate on so many levels that the marketing for the Ford brand alone is making critical mistakes at almost every turn.

Instead of continuing to publicly evaluate your company, I propose a more positive solution:

Bring me on as the chief marketing officer for the Ford brand of cars, North America.

You talk about making bold moves, but have yet to make one. Make one now by doing this. If this is too bold for you, bring me on and allow me to work within Ford as a special marketing assistant with my own autonomous team, budget, and your personal support.

I’m not asking you to do something you are against. You personally talk about bold moves, and you have a vested interest in turning Ford around. Bringing me on board is the positive injection in the arm your company needs.

I’ve attached a copy of a recent article of mine for the Experiential Marketing Forum (www.experientialforum.com) to show you an example of the types of bold ideas I offer you and your team.

Sincerely,

Kevin Glennon
cell: (617) 413-1124
email: kevin@kevinglennon.com

cc: Alan Mulally, CEO Ford Motor Company
cc: John R. H. Bond, Director
cc: Stephen G. Butler, Director
cc: Kimberly Casiano, Director
cc: Edsel B. Ford II, Director
cc: Irvine O. Hockaday, Jr., Director
cc: Richard A. Manoogian, Director
cc: Ellen R. Marram, Director
cc: Homer A. Neal, Director
cc: Jorma Ollila, Director
cc: John L. Thornton, Director
cc: William Clay Ford, Director Emeritus