About

Kevin Glennon is a creative strategist that runs a small advertising company just outside of Boston. He’s been a critic of the Ford Motor Company for a long time, not because of any grudge, but because he finds it incredulous that the marketing and advertising coming from the company is, in his expert opinion, terrible.

After writing his last article for the Experiential Marketing Forum, and receiving hundreds of emails, calls, and letters asking for more, Kevin decided to do more. Most people wanted to know how Ford responded to the article.

The answer, as always, was that Ford didn’t bother to respond.

Kevin then wrote a letter to Bill Ford saying that if Bill thinks his company truly is capable of making bold moves, then they should make one big one, and bring in Kevin to help turn the marketing of the Ford brand of cars in North America around.

This blog, and everything else going on since that letter was sent, is here to help Bill make the right decision, and fly Kevin out to Dearborn, MI to make Henry Ford proud.