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Victory from the Ford Challenge is not this sweet. |
An archipelago is a group of islands. Examples of archipelagos include Indonesia, the Philippines, and the many walled-off sections of the Ford Motor Company marketing department.
After not being able to figure out what the Ford Challenge was (see my post from yesterday on the issue), I decided to call Ford’s Customer Relationship Center. My call was handled by Penny, arguably the nicest and most helpful customer service person with whom I have ever had the pleasure of speaking.
She told me she worked in the marketing department, and after I asked what the Ford Challenge was, she quickly told me that she had absolutely no idea!
I can’t make this stuff up!
Penny had to call her supervisor over, and the two of them flipped through the Ford web site, and called a few other marketing people over to help them out. That’s right, the customer-facing marketing department at Ford had no idea what their own company was doing. Mind you, this isn’t something that was just cooked up. The Ford Challenge campaign has been going on for at least two months.
According to Penny, the Ford Challenge is that Ford is challenging you to go on a test drive. She says you don’t win anything if you complete the challenge, and that there is no difference between their standard test drives, and Ford Challenge test drives.
She wasn’t 100% sure, as it was a different marketing department that came up with that, but that was her best guess. I kid you not.